ica.se

Food and Drink

64/100

GEO 80AEO 26.22AI Extractability 79

Last scanned Jun 25, 2026 · Methodology v4.5 · View Leaderboard →

ica.se scored 64/100 on AI-readiness across 48 parameters measured against ChatGPT, Claude, Perplexity, and Gemini visibility checks. 20 parameters passed, 10 failed, and 8 need improvement. Strongest area: Discovery & Metadata. Weakest: Answer Positioning. Compared to other food_and_drink.groceries sites, this score is in the 83th percentile.

The website ica.se features the page title Din matbutik för en prisvärd och enklare vardag | ICA. According to its meta description, the platform welcomes visitors to Sweden's best food site, where they can find their local store, shop for food online, view special offers, and find inspiration from many tasty recipes. An automated scan of the website evaluated its current digital capabilities and awarded the domain an AI-readiness score of 64.

20 Pass

10 Fail

8 Needs Improvement

Engine-specific readiness

These are derived on-page readiness estimates for each engine's grounding index — not live engine queries.

Microsoft Copilot · ChatGPT Search

Bing index

Google AI Mode · Gemini

Google ranking

Limited signal

Perplexity

Own index

Limited signal

Claude

Brave Search

Limited signal

Why per-provider matters: ChatGPT and Perplexity disagree by up to 22× on the same prompt set. A single-engine score is a sampling error.

AI Extractability

AI Extractability: 79/100

How easily AI engines can extract and cite this page. Combines freshness, schema, and answer-block placement.

Freshness

Fresh

Fresh — last modified 0 days ago. Inside the 7–14 day refresh window AI engines reward.

Source:date_header

Freshness: page modified 0 days ago. Inside Perplexity 2–3 day window. Inside 13-week recent band. Far from 26-week at-risk threshold.

Perplexity 2–3d

Schema / Structured Data

organization

contactpoint

postaladdress

3 schema types detected (organization, contactpoint, postaladdress). Adding FAQPage is the highest-leverage next step (+28% coverage in 21 days).

Answer Block

Missing

No answer block in the first 200 words. Your first 200 words contain navigation, a {{introWordCount}}-word intro, and a product description. Open with a 40–60 word direct answer.

No answer block detected.

GEO — Generative Engine Optimization

Parameters that determine how well AI crawlers can discover and index your content.

Crawlability & Access

robots.txt accessibilityLearn more	Pass
HTTP status and reachabilityLearn more	Pass
AI usage declaration GEO + AEO Learn more	Fail
AI opt-out technical signals GEO + AEO Learn more	Pass
AI crawler access controlLearn more	Pass
Paywall and login gating detectionLearn more	Pass
Search-bot network reachabilityLearn more	Pass

Discovery & Metadata

sitemap.xml availabilityLearn more	Partial
Structured Data (schema.org)Learn more	Pass
Page metadataLearn more	Pass
URL stabilityLearn more	Pass
Structured data (schema.org/JSON-LD) coverageLearn more	Pass
Security headers baselineLearn more	Partial
FAQ schema detection GEO + AEO Learn more	Fail
Internal link coverageLearn more	Pass
Content-type schema alignmentLearn more	N/A
IndexNow push-protocol adoptionLearn more	Fail
Entity grounding via sameAs linksLearn more	Pass

API & Agent Readiness

OpenAPI/API discoverability GEO + AEO Learn more	N/A
API schema quality for agent consumption GEO + AEO Learn more	N/A
Action-oriented API GEO + AEO Learn more	N/A
Agent onboarding documentation GEO + AEO Learn more	Fail
Machine-readable capability metadata GEO + AEO Learn more	Fail
API auth transparency GEO + AEO Learn more	N/A

Content Structure

Semantic HTML structure GEO + AEO Learn more	Pass
Content visibility without JavaScriptLearn more	Pass
Alt text and accessibility labels GEO + AEO Learn more	Pass
Heading hierarchy quality GEO + AEO Learn more	Pass
Nosnippet directive detectionLearn more	Pass
Paragraph length distributionLearn more	Fail
Section length distributionLearn more	Partial
Dated statistics ratioLearn more	N/A
Comparison table presenceLearn more	N/A
Entity name consistencyLearn more	N/A
Multimedia coverage and alignmentLearn more	Partial

AI-Specific Protocols

AI manifests coverageLearn more	Fail
llms.txt file presence Experimental Learn more	Fail
UCP manifest availabilityLearn more	N/A

Content Quality

Content freshness GEO + AEO Learn more	Pass
Core Web Vitals (page experience)Learn more	Pass

AEO — Answer Engine Optimization

Parameters that influence how AI systems cite and surface your content in answers.

AI Integration

OpenAPI/API discoverability GEO + AEO Learn more	N/A
API schema quality for agent consumption GEO + AEO Learn more	N/A
Action-oriented API GEO + AEO Learn more	N/A
Agent onboarding documentation GEO + AEO Learn more	Fail
AI usage declaration GEO + AEO Learn more	Fail
Machine-readable capability metadata GEO + AEO Learn more	Fail
API auth transparency GEO + AEO Learn more	N/A
AI opt-out technical signals GEO + AEO Learn more	Pass

Content Authority & Quality

Semantic HTML structure GEO + AEO Learn more	Pass
Alt text and accessibility labels GEO + AEO Learn more	Pass
Content freshness GEO + AEO Learn more	Pass
Author authority signalsLearn more	Fail
Heading hierarchy quality GEO + AEO Learn more	Pass
Content depthLearn more	Partial
Citation and evidence densityLearn more	Partial

Answer Positioning

FAQ schema detection GEO + AEO Learn more	Fail
Answer-oriented content structureLearn more	Partial
Answer-first H2 complianceLearn more	Fail
Chunk extractability (self-contained H2 blocks)Learn more	Pass
TL;DR / Key Takeaways sectionLearn more	N/A
Answer block shapeLearn more	Partial

Scores higher than 83% of Food and Drink sites

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