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Making the Web AI-Ready

We’re engineers who got tired of watching AI systems struggle with poorly structured websites. So we built a tool to fix that, one scan at a time.

Why we built friendly4AI

friendly4AI was founded by Marina Voloshina (CEO) and Alex Voloshin (CTO).

We spent the last decade building products that depended on being found: by buyers, by search engines, by partners. Six months into the AI-Overview era it was clear that the discovery layer had quietly inverted. The brands that ranked were not the brands AI recommended, and no one was measuring the gap. We built friendly4AI because we needed it for our own work. The first 3,000 sites we scanned told us we were not the only ones.

— Marina & Alex, founders

Founders

Marina Voloshina, Founder & CEO of friendly4AI

Marina Voloshina

Founder & CEO

10+ years building quality engineering organizations at enterprise scale. Set enterprise quality standards, built AI-augmented testing frameworks, and ran distributed QA teams across e-commerce platforms, ERP systems, and AI productivity tooling. Shipped quality strategies into highly regulated release cycles where “can we trust what the AI is doing?” became a board-level question, before there was tooling for it.

Brings the verification-and-measurement lens to friendly4AI: how engineering leaders defend an AI-readiness program to a CTO, what a quality framework looks like when AI is in the toolchain, which “AI visibility” claims are testable and which are theatre.

Browse the top AI-ready sites to see AI-readiness in practice.

LinkedIn: linkedin.com/in/marina-voloshina·Article: “From SEO to GEO”
Alex Voloshin, Founder & CTO of friendly4AI

Alex Voloshin

Founder & CTO

16+ years building and shipping cloud web services (SaaS, IaaS) and on-prem solutions at enterprise scale. Full stack across monolithic and microservices architectures, across AWS, Azure, and Google Cloud Platform. Specializes in observability and monitoring, security and cryptography, Linux hardening, and the scalability and cost-optimization work that keeps high performance systems sustainable. Hands-on across CI/CD, containers (Docker, Kubernetes), Infrastructure as Code, and on-prem-to-cloud migration. Shipped into highly regulated compliance regimes including FedRAMP and FIPS 140-2/140-3.

He brought that infrastructure discipline to friendly4AI: the crawling, parsing, schema extraction, evaluation pipelines, and cost-control work that keeps per-scan cost under $0.05. Built friendly4AI after watching production websites get systematically misread by AI crawlers, including ones his own teams shipped, despite passing every traditional SEO checklist. The market was measuring the wrong thing.

See our measurement methodology to understand how we score every AI-readiness parameter.

LinkedIn: linkedin.com/in/avav25·GitHub: github.com/alex-voloshin-dev·voloshin.net

Frequently asked questions

friendly4AI was built by Marina Voloshina (CEO) and Alex Voloshin (CTO), two engineers who spent the last decade building products at enterprise and SaaS scale. Marina leads product vision and quality engineering; Alex architects the technical infrastructure.

We kept watching the same problem: products that were great but invisible to AI systems. The discovery layer had quietly shifted: AI recommendations and traditional search rankings diverged. We built friendly4AI because no one was measuring that gap, and we needed it for our own work first.

friendly4AI is incorporated as F4AI, Inc., a Delaware C-corporation in the United States. We work as a remote-first team. The fastest way to reach us is via LinkedIn (see the founder cards above) or the contact form on this page.

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friendly4AI LogoMaking websites AI-friendly - Your website optimization platform for AI systemsfriendly4AI

The starting point for making your website AI-friendly. friendly4AI helps you optimize your website for AI systems and improve visibility.

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