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  1. Methodology
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  5. Author Authority Signals

Author Authority Signals

stable

Category: authority · Methodology v4.5

This parameter checks whether your content shows who wrote it and why they are qualified.

Signal Source

Source
https://{domain}
Kind
html_dom

Score Bands

VerdictCondition
Passcomposite score 80 or higher — Person JSON-LD with a name, sameAs covering 2+ distinct platforms, a visible bio over 20 words, an author-page link, and credential markers, weighted across all five sub-signals
Partialcomposite score 1-79 — some author identity signals present but the schema, sameAs platforms, bio, author-page link, or credentials are incomplete
Failcomposite score 0 — no Person schema with a name, no qualifying sameAs, no visible bio, no author-page link, and no credential markers

Description

What this parameter measures

This parameter checks whether your content shows who wrote it and why they are qualified. friendly4AI parses your page HTML and JSON-LD for five author-authority signals and combines them into a weighted composite. The five sub-signals are: Person JSON-LD carrying a name (25%), a Person.sameAs list covering at least two distinct platform hosts such as LinkedIn and Twitter (20%), a visible bio over 20 words inside an author, bio, or byline element (20%), an author-page link whose href contains /author/, /authors/, or /team/ (15%), and credential markers such as "PhD", "Dr.", "professor", "certified", or "years of experience" found in the schema jobTitle or a byline context (20%). The composite is the weighted sum of these signals on a 0-100 scale.

Why it matters for AI-readiness

AI systems weigh author expertise heavily when deciding what to trust and cite. Content with clear authorship (a named author, verifiable credentials, and links to a profile) maps directly onto the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) signals that answer engines use to rank and attribute sources. Anonymous content reads as lower-trust and is less likely to be quoted. A named expert with a Person schema and cross-platform sameAs links gives a model a verifiable identity it can stand behind when surfacing your content.

How we score it

This Authority and Trust parameter is a weighted composite under the v4.4 methodology, not a simple tri-level ladder. The processor scores each of the five sub-signals as present (100) or absent (0), then computes round(0.25·schema + 0.20·sameAs + 0.20·bio + 0.15·authorLink + 0.20·credentials). The published rubric maps that composite to bands: a score of 80 or higher passes, a score of 1-79 is a partial, and a composite of 0 (no qualifying signal at all) fails. One nuance is worth noting: the schema sub-signal only counts when a Person schema carries a name (a byline name alone does not satisfy it), so schema-less pages cap their own ceiling even with strong bios and credentials.

How to fix common issues

  • Add Person JSON-LD with name and jobTitle for each author, and include a sameAs array linking at least two profiles (for example LinkedIn and a personal site).
  • Publish a visible author bio of more than 20 words inside an element whose class or id contains author, bio, or byline.
  • Link bylines to a dedicated author page under /author/, /authors/, or /team/.
  • Surface credentials in the bio or schema jobTitle, such as degrees, certifications, or years of experience, so the credential sub-signal fires.
  • Re-scan and check the score_schema, score_same_as, score_bio, score_author_link, and score_credentials evidence fields to see which sub-signal is missing.

Version History

Introduced
v4.0
Last changed
v4.4

Key takeaways

  • Signal: https://{domain}
  • Category: Authority & Trust
  • Passes when: composite score 80 or higher — Person JSON-LD with a name, sameAs covering 2+…

Related Parameters

  • Citation and Evidence Density
  • Content Depth
  • Structured Data

View full methodology changelog · All parameters · GEO/AEO glossary

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